Yahoo! Personals Research will release tomorrow the results of a study about National Break-Up Season, the period between the holidays and Valentine’s Day. A companion section of Y! Personals will contain information to help singles break up more effectively. More in the morning.

breaking+up, breakups, Marketing, yahoo+personals

One of the best ways to grow as a couple is to share hobbies. Let's say one of you loves kayaking and the other is a huge cook. Go kayaking together one time and cook a delicious meal together....

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If you're having bad luck on the singles scene maybe it's time to change something about yourself. I'm not talking major changes, just something small like your hairstyle or your clothes. You never knew when a little change can...

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When I moved Online Dating Insider to the new address my Technorati rank went from 21,698 to 1,508,982. In just three days I jumped 400,000 spots and over the last month I’m up to 340,167. Moving blog url’s can be deadly and I’m doing what I can to get people to stop visiting the old blog and coming to the new one. Readers who keep tabs on ODI via RSS are the easiest to manage, it’s the search engine visitors from search engines to the old blog that are most difficult to shepherd over to the new address.

Managing the flow of traffic to and from blogs is incredibly interesting, I’m constantly learning fascinating details about the location, point of origin and search terms used to reach ODI. More details to come as I get a solid set of stats to work with.

technorati, Traffic, web+analytics

Launched in 1999 by music marketing entrepreneur Clark Benson and Northwestern University fund-raiser Karen DeMars, eCRUSH was designed with viral marketing in mind, as members can send email “crushes” to non-members, who must then register with eCRUSH to digitally unmask their admirers.

The addition of eCRUSH is both a chance for Hearst to sell eCRUSH inventory to existing Hearst advertisers, and to sell inventory across Hearst’s sites to existing eCRUSH advertisers–including, The Wall Street Journal, Vonage, and Universal Studios, among others.

In February, Hearst is slated to unveil new Web sites for its three teen magazines–CosmoGIRL.com, Seventeen.com, and Teenmag.com–featuring interactive content, photos, video, and podcasts. Each site with have its own social community, which will be powered by a third-party vendor.

More than one million unique users visit the eCRUSH Network of sites each month and 90% are 13 to 19 years old, according to internal metrics. Also, eCRUSH claims about 2.4 million registered users. The company had an EBITDA of $1.4 million in 2006.

Interesting to see the acquisitions continue in the social networking space. Some of these are going to be great buys which make a lot of sense, others are real dogs which look good at first, only to turn into havens of low-grade ad inventory.

I’m trying to remember what vendor is running the social communities at Hearst. That’s going to be a nice partnership for whoever won the bid.

More at Online Media Daily. Thanks Meir!

ecrush, Finance, hearst, Research, social networking

Just a short email to remind you that our upcoming training is scheduled for January 26, 27 and 28, 2007 in NYC.

Don’t miss the opportunity to become a Certified Matchmaker and learn all the skills you need to start your own matchmaking business… and get your first success stories!

Register at http://www.matchmakinginstitute.com/application/enroll/

Lisa Clampitt, CSW, Executive Director of the Matchmaking Institute, says the January 26-28 Matchmaker Certification Program in NYC has a few seats left. Call Rob at 212 242 0965 if you have any questions.

Dating Events, matchmaker