Hot on the heels of the Eharmony Labs launching the Hot Science Blog, today Chemisty.com launched The Great Mate Debate. Each week, Chemistry will ask experts their opinions about relationships in America. Why does Chemistry use the phrase “relationships in America?” I guess Canadians and 190 other countries do not apply.
Whereas eHarmony doesn’t seem to link to the blog from anywhere that I could find, Chemistry redid their entire home page to promote The Great Mate Debate. Tying in blogs with primary entry points and marketing initiatives is incredibly important, otherwise the blog appears like the cousin that nobody ever pays attention to.
Is it me or does the eHarmony home page look like someone bought a template on TemplateMonster for $99?
blog, blogs, chemistry.com, thegreatmatedebateThe Economist reports that according to Hitwise, people are increasingly getting their daily allowance of porn via social networking.
The online pornography industry is estimated to be worth about $1 billion, and counts for about 13% of website visits in America (compared to search engines, which account for 7%).
I have been saying this for a long time. Seeing photos of the girl/guy next door on Myspace is just as, if not more appealing than the staged photos and videos for a growing percentage of the online population.
Myspace has at least a dozen people removing inappropriate photos all day long. Looks like they aren’t doing a very good job, which is bad news for the porn industry.
Via Pronet Advertising.
adult, myspace, porn, voyeurismSingles.com has relaunched as an objective dating site review resource. The site competes with longtime dating site review sites link edatereview (good), datingsitereviews (good) and many other not-so-good sites.
We have an internal team of experienced inhouse dating site reviewers with over 25 years of combined online dating experience. Each one of those team members does an independent review of the site in question. Once completed, the team sits down and comes up with a consensus review. In most cases, they tend to come up with the same basic review. Because each person has their own likes and dislikes, our reviewers are told to ignore the content of the site and simply look at the facts: number of members, quality of profiles, value for money, customer service quality, and an overall review of the site.
Behold the statement: “Because each person has their own likes and dislikes, our reviewers are told to ignore the content of the site.” Huh?
They say they are able to get special deals from most dating sites, is this true? Some of the prices I saw were from months ago.
As more and more dating sites launch affiliate programs, the lines between useful reviews and poorly written affiliate marketing come-ons continues to blur.
Most sites copy content from other review sites, often with the same spelling and grammar mistakes. Worse are the sites full of stale reviews from 2004.
Singles.com is at it’s core an affiliate site. They are not doing this out of the goodness of their hearts, its’ all about making $20 when you sign up for a dating site after reading about it on theirs. Singles.com will get some traffic simply due to it’s name. There is absolutely nothing wrong with paid affiliate listings, I just find them on average poorly executed, stale and more of an SEO game than about helping singles make informed decisions about which dating sites to join. As with all review sites, Caveat emptor.
The review business is woefully underserved and I’m thinking about doing something about it. I have removed the affiliate links from my sidebars and will be moving them to another page or url entirely in the near future.
Dating Site Reviews, review sites singles.comI just found out that Jim Safka, CEO of Match.com, has a blog. I can’t believe no one tipped me off about it until yesterday. Jim hardly ever posted to it, but there was enough openness that it seemed like he was writing it, not the PR department. Although you never know, the PR people are getting savvier about corporate blogs, except when they get caught starting them and posing as consumers, which happens all the time now with embarrassing frequency, amateurs.
Now that Jim has left, new Match CEO Thomas Enraght-Moony would be smart to ask Jim for his passoword and send out a “Hello World” post. Maybe he could shed some light on Match Platinum while he’s at it.
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